Wednesday, December 5, 2007

Hot Chip - Ready For The Floor


While Hot Chip have not been out of the picture for long, somehow it feels like it's been eons since we last heard anything from our favorite synthesizer wielding Brits. Loyal Hot Chip fanatics (myself included) have been patiently awaiting the release of their third album Made in the Dark, set for a February 5th release date here in the U.S. We've still got some waiting to do, but at least there is a brand new Hot Chip video to keep us at bay. The new video, directed by Nima Nourizadeh is for Hot Chip's forthcoming single Ready for the Floor. It is nothing short of a quirky, colorful, and visually stunning treat.

Nima Nourizadeh is yet another one of my favorite video directors these days. His videos are always attention grabbing and surreal. Taking a look at Nima Nourizadeh's videography, I realized that some of my favorite videos he directed in the past also happened to be for Hot Chip. I still watch the videos for Over and Over and Playboy at least once a month, no matter how many millions of times I have heard those songs. Nima Nourizadeh's latest vision does not disappoint. I am still shocked at how inconceivably giddy I became as a result of watching Ready for the Floor. It was as if a joyous explosion of nerds, synthesizers and brightly colored paints took place in my heart.

Aside from the beautiful art design and camera work, I am absolutely in love with the dancing in Ready for the Floor. Small, syncopated movements isolating various parts of the body are performed by the expressionless dancers. While I'm no stranger to post-modern Fosse inspired choreography, I had never seen it performed in conjunction with Hot Chip until now. The minimalistic choreography works perfectly juxtaposed with the costumes, backdrop, camera work and synthesizer heavy, New Order inspired beats.

The movement quality of the band members should also be taken note of. In opposition to the small, controlled movements of the dancers in the video, singer Alexis Taylor jogs and flails his arms around in attempt to regain balance. The other four members of Hot Chip can be seen laying on a spinning floor, crouching down while covering their ears, and struggling to fit through changing shapes. The band members also attempt to keep their balance as they flail around while leaping from one object to the next. I might be crazy for making this comparison, but these movements remind me greatly of a genre of post-modern dance called 'Release Technique', which basically translates as 'following the least path of resistance'. Anyway, enough over-analyzing... here's the video!



By the way, you can pre-order Hot Chip's third release Made in the Dark now on Insound. The album will be released on DFA Records/Astralwerks here in the U.S. You can also stream the forthcoming single Ready for the Floor over at Hot Chip's myspace page. I hope it makes you as giddy as it makes me.

Just because I love Hot Chip so much, here is the song plus a few remixes to tide you over until early February:

Hot Chip - Ready for the Floor (zshare)

Hot Chip - Ready for the Floor (Extended Version) (zshare)

Hot Chip - Ready for the Floor (Soulwax Dub) (zshare)

Hot Chip - Ready for the Floor (Jesse Rose Remix) (zshare)


2 comments:

Anonymous said...

I love you forever for introducing me to Hot Chip earlier this year with telling me about that "Playboy" song. They are one of my favorite bands of ever.

Anonymous said...

Well said.